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Green Giant® Brand Kicks Off Year-long Partnership with St. Jude Children's Research Hospital®
-- America's favorite vegetable brand commits $250,000 to the hospital's lifesaving mission --

PARSIPPANY, N.J., Nov. 8, 2016 /PRNewswire/ -- Today, iconic vegetable brand Green Giant announced the launch of a one-year partnership with St. Jude Children's Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Green Giant brand has committed to donating $250,000 to support the mission and help ensure families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live.

"Our mission at Green Giant is to help families live healthier by inspiring people to eat more vegetables, so the partnership with St. Jude is a natural fit as the hospital is dedicated to the well- being of children," said Jordan Greenberg, Vice President and General Manager - Green Giant. "Together, we hope to encourage people everywhere to take part in helping more children live and thrive."

"St. Jude Children's Research Hospital relies on support from generous partners like Green Giant, which helps us honor our commitment that no family pays St. Jude for anything, because all they should worry about is helping their child live," said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "By featuring the St. Jude logo on its new product packaging, Green Giant is helping to raise awareness of our mission to find cures and save the lives of children with cancer and other life-threatening diseases."  As part of this commitment, the St. Jude logo will appear on the brand's new Green Giant veggie tots.

Green Giant veggie tots — filled with vegetables such as cauliflower and broccoli instead of potatoes — are an easy way to add more veggies to your family's mealtime and can be enjoyed as a side dish or an appetizer.  Look for Green Giant veggie tots at a retailer near you.

To join Green Giant and St. Jude on their mission, donate to St. Jude Children's Research Hospital at www.stjude.org.

About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute–designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won't stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food—because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@StJude).

About Green Giant
Few brands enjoy a heritage as rich as that of Green Giant®. For over 100 years, Green Giant has been devoted to growing the best quality and most unforgettably delicious vegetables for you and your family. For more information and some simple and tasty recipes, please visit www.greengiant.com.

About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'cent, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary's, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril's, Grandma's Molasses, Green Giant, JJ Flats, Joan of Arc, Las Palmas, Le Sueur, MacDonald's, Mama Mary's, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate's Booty, Polaner, Red Devil, Regina, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey's, TrueNorth, Underwood, Vermont Maid and Wright's. B&G Foods also sells and distributes Static Guard, a household product brand.  For more information, please visit www.bgfoods.com.

 

Contacts:


Media Relations:
Havas PR
Jennifer Myers
212.367.6809
jennifer.myers@havasww.com


 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/green-giant-brand-kicks-off-year-long-partnership-with-st-jude-childrens-research-hospital-300359130.html

SOURCE B&G Foods

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